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Agencies & Partners
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementBenchmark: Media Agency Fee Risk & Reward Models
Read more about "Benchmark: Media Agency Fee Risk & Reward Models"WFA member benchmark on Media Agency Fee Risk & Reward Models
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Sourcing Forum meeting overview (February 2022)
Read more about "Sourcing Forum meeting overview (February 2022)"Overview of the Sourcing Forum held remotely on Feb 23, 2022.
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Spotlight: 2022 Global Production Trends
Read more about "Spotlight: 2022 Global Production Trends"Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for…
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Agency managementSpotlight: Mitigating risk - inflation, agency talent shortfall, etc.
Read more about "Spotlight: Mitigating risk - inflation, agency talent shortfall, etc."Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…
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Benchmark: Global Category Management – Experiential & Events
Read more about "Benchmark: Global Category Management – Experiential & Events"This WFA member benchmark examined the category management of Experiential & Events.
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Agency managementIntegrated marketing
Agency Management Forum Overview (December 2021)
Read more about "Agency Management Forum Overview (December 2021)"Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.
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Agency remuneration & contractsBenchmark: Marketing spend tail end management
Read more about "Benchmark: Marketing spend tail end management"This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…
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Sourcing Forum meeting overview (January 2021)
Read more about "Sourcing Forum meeting overview (January 2021)"Overview of the Sourcing Forum held remotely on Jan 21, 2022.
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Global Content Production 2021
Read more about "Global Content Production 2021"Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…
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Sourcing Forum meeting overview (December 2021)
Read more about "Sourcing Forum meeting overview (December 2021)"Overview of the Sourcing Forum held remotely on Dec 9, 2021.
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Agency review & pitchingBrand investment decisions: evolving beyond working / non-working
Read more about "Brand investment decisions: evolving beyond working / non-working"Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…
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Spotlight: Global Production - 2021 and beyond
Read more about "Spotlight: Global Production - 2021 and beyond"In this spotlight, hear from WFA & guest speaker from Danone and TKM Consultants as they share and discuss findings from our…
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Join us to explore TikTok’s latest generative AI products and what they mean for brands.
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